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We use the service of the lead generation tool Leadfeeder. Lead generation is a term used in marketing. A lead is a qualified prospective customer who is interested in a company or a product on the one hand and who on the other hand leaves his address and similar contact data (lead = data record) to the advertiser on his own initiative for further contact and therefore is highly likely to become a customer. Generating high-quality leads is a fundamental task for winning new customers. Address data of potential interested parties can be generated online as well as offline for specific target groups and these are also our legitimate interests in data processing according to Art. 6 para. 1 let. f GDPR. We use the service “Leadfeeder”. It uses Google Analytics data to identify company visitors.
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